People are Motivated by the Stories Your Brand Tells
We humans, need stories. Stories help us believe, build faith, and sometimes even take decisions during tough times. Storytelling begins at an early age and we build upon it throughout our youth and adult life. Given the importance of storytelling in our lives, are we using it enough, or at all in our effort to […]
Why Investing In An AI-Powered Platform Might Be A Good Idea?
AI has already made inroads to some of the biggest industries in the current day. Banks, healthcare, retail are some of the pioneers who are trying to make the most of this technology. Businesses are in some way embracing the idea of an AI-powered platform. Chatbots and analytics-driven recommendations are two such examples. So when […]
What Are Crypto-Tokens?
We have already spoken about blockchain and whether you should be putting your money into Bitcoins, in our previous posts. Blockchain is not just about Bitcoins. Although bitcoins happen to be the most successful cryptocurrency due to its inherent characteristics of being a reliable store of value and a medium of exchange, there are some […]
Should You Be Betting Your Money On Bitcoin?
So, which one should you be betting your money on: bitcoin or blockchain? These disruptive ideas are creating some real storm in the tech world. With bitcoin recently being an upsurge of over $17,000, it is pretty clear that it has caught more eyeballs and people in the FOMO (Fear Of Missing Out) phase want […]
Staying Ahead of the Pack with Automation
With machine-learning and AI ruling the digital scenario these days, it makes sense to include them in the way we do business. Nobody likes the idea of slipping into extinction. But what we do like, is to stay ahead of the pack, which is now possible with automation, AI, predictive analytics, and more. Traditional businesses […]
How to Create a Successful UX Strategy?
When a user visits your website or app, you would like them to be able to glide through the interface. Hiccups, glitches and errors are strictly prohibited if you want to create an user experience that brings your users back. So, it is important to chalk out a UX strategy that helps you do so. […]
How Blockchain Will Revolutionise The Digital World
There was the Industrial Revolution in the 19th century and then there was the Digital Revolution in the 20th century. What we stand to witness now in this 21st century is the Blockchain Revolution. Why a revolution? Isn’t it just another disruptive technology? You could call it another disruptive technology, but what blockchain stands to […]
Say Hello to Chatbots
Have you said hello to chatbots, yet? They are the new age bots powered by machine learning and AI. Designed to mimic actual human conversations with customers, these bots have become a success when it comes to consumer engagement. With more options in both products and services industry, businesses are finding it difficult to capture […]
Understanding Blockchain The Easy Way
There is a lot of talk about blockchain, these days. This makes us wonder what is this disruptive technology all about? No matter how much you read up on it, it still seems rather complex to some of us. This post looks at understanding blockchain the easy way. Analogies help manifold. So, that is what […]
Why Typography Matters In UX?
Typography might not be the first thing that comes to your mind when designing your web and mobile interface. The content you present to your audience forms the crux, indeed. Users should be able to follow the flow of text and layout and take specific actions. However, first impression matters a lot. And this is […]