Product DevelopmentUser Experience
How Important Is Usability Research in UX Designing?
Your application interface is your product interacting with your customers, face-to-face. If it fails to make a fine first impression, chances are that it won’t get a second chance to do so. UX designing is key to an app’s success. If you can hit the bull’s eye with your user experience designing, you can say your app has made it. But there is another key ingredient here, usability. Of course, good user experience means your target audience is happy with your product. What makes for a great user experience? It’s how easily the users are interacting with your app. Your app should be easy to use, self-explanatory, and should make the entire buyer’s journey a cakewalk. Be it a sliding menu, a CTA, the home button placement, or a payment gateway. Understanding how effectively you can design each aspect can help you put together a framework to ensure a successful UX. To build upon this understanding, usability research is a must. Developers and designers often make one error, if it could be called error, at all. They focus on creating a stellar product. They understand the offering and the potential it holds. In short, they see the product way more clearly, than a first time user would. As a result, it starts reflecting on what they create. The products, most of the time, are mirrors of perfection. But are they usable? Can a user flow through the product with zero hiccups or wondering where to go next? Or does the perfection become an impediment to the success of what could be the “app of all time”? Simplicity goes beyond perfection. A first time user, who has the option of choosing a competitor app over that of yours, should feel that they don’t need to look any further. However, standing from the point of view of the creator who has a bird’s eye view of the product, its vision, and its business model, it might be difficult to break the product in crumbs and create something too simple out of it. Usability research helps you do just that. And so, it is extremely important in successful UX designing. Here is a quick glimpse into how you can go about conducting usability research.