Product Designing Goes Beyond Design
What you do think of when you think “Product Design”? What kind of product are we talking about? What are the skills involved in product designing? Is this the job of a single individual? What is the end result of product designing? These are a few things that come to people’s mind when they think […]
Why Your Business Needs A Journey Map?
Our business is the sum total of an offering that we are passionate about and a need in the market that we are catering to. When these two factors shake hands, there you have it: a successful business. But is that true? Isn’t the competition in the market something to consider, too. There are others […]
People are Motivated by the Stories Your Brand Tells
We humans, need stories. Stories help us believe, build faith, and sometimes even take decisions during tough times. Storytelling begins at an early age and we build upon it throughout our youth and adult life. Given the importance of storytelling in our lives, are we using it enough, or at all in our effort to […]
How to Create a Successful UX Strategy?
When a user visits your website or app, you would like them to be able to glide through the interface. Hiccups, glitches and errors are strictly prohibited if you want to create an user experience that brings your users back. So, it is important to chalk out a UX strategy that helps you do so. […]
Say Hello to Chatbots
Have you said hello to chatbots, yet? They are the new age bots powered by machine learning and AI. Designed to mimic actual human conversations with customers, these bots have become a success when it comes to consumer engagement. With more options in both products and services industry, businesses are finding it difficult to capture […]
Why Typography Matters In UX?
Typography might not be the first thing that comes to your mind when designing your web and mobile interface. The content you present to your audience forms the crux, indeed. Users should be able to follow the flow of text and layout and take specific actions. However, first impression matters a lot. And this is […]
Is your UI Color Theme Resonating With Your Client?
The topic of choosing the right color for your app’s UI is not a black & white one. We could only wish that there was chart for color conduct to ensure maximum interaction and conversion. Alas! That’s not the case. So how to find out if your UI color theme is resonating with your client. […]
Data Analytics – Precursor to Delightful CX
Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience. Earlier, customer experience was limited to the customer’s interaction with the vendor/consultant. This was […]
3 Design Mistakes UX Designers Should Always Avoid (Our Team’s Take on the Matter)
Designing requires a great deal of attention and focus. To design a masterpiece, it is a must to have an eye of a hawk.But there are mistakes that happen. It could be a mistake at the designing level, at the execution level, or even at the thinking level. Errors increase cost of product. The lesser […]
What is the Difference between User Experience and Customer Experience?
User experience and customer experience, often these two terms are used interchangeably. However, there is a big difference between the two. It can also be said that user experience is actually a subset of customer experience. Let’s take a look at each one, separately: User experience User experience, a common term when it comes to […]