People sign up, look around, and never come back. Nothing is broken.
FlowRowFITNESS APP WE DESIGNED END TO END
Shall we chat?UX design agency for SaaS and apps
A funnel that leaks quietly is the most expensive kind.
Nothing errors, nobody complains, and the number just sits lower than it should. Every month you spend acquiring users into a flow that loses them, you are paying full price for a fraction of the value.
Find the drop, fix the drop, prove it moved
- 01Weeks 1 to 2
Research
You get the map of where people actually leave, from your own analytics and from watching real users, with the three places worth fixing ranked by what they cost you.
- 02Weeks 3 to 4
Wireframe
The reworked flows as wireframes, with the reasoning for each change written next to it. You can argue with the reasoning before anyone designs a pixel.
- 03Weeks 5 to 7
Interface
Finished screens and the components behind them, handed to your engineers in a form they can build from without asking what a state does.
- 04Week 8 onward
Measure
The events needed to tell whether the change worked, and a read of the first weeks of data once it is live.
FlowRow
A fitness app where people signed up in good numbers and stopped opening it somewhere in the first fortnight.
- Traced the drop to the gap between signing up and the first session that felt worth doing.
- Rebuilt the opening flow around one session rather than around a profile, a plan and a goal.
What a UX engagement includes, and what it does not
In
- Analytics review and user interviews
- A ranked list of where the product loses people
- Reworked flows as wireframes, with the reasoning
- Finished interface design and a component set
- Developer handoff with states and edge cases drawn
- The event tracking needed to prove it worked
Out
- Building the design, unless you also engage us to develop
- Brand identity, logos or a visual language from scratch
- Marketing site design
- Ongoing design support on a retainer
- Redesigning everything, we work on the parts that cost you money
What you are signing up to
- Typical duration
- Seven to nine weeks, depending on how many flows are in scope.
- Who you work with
- UX leadRuns the research and owns the argument for every change.
- Interface designerTakes the agreed flows to finished screens and a component set.
- ResearcherRuns the interviews and the usability sessions, part time across the engagement.
- What we need from you
- Read access to your analytics, on day one rather than week three
- Introductions to five current users and, if you can, two who left
- One person who can approve a direction without a committee
- How pricing works
- Priced per engagement against the flows in scope, agreed before we start. Research and design are not billed separately, because splitting them is how you end up with pretty screens nobody validated.
User Experience Design Services
- USER
USER RESEARCH
At roars, our UX designers have in-depth knowledge and a better understanding of the product and its end-users needs. Our experts make a user journey map to inform the initial wireframe and deliver the best results in the research phase. Hire our user experience expert to do better than your competition.
- USER
USER INTERFACE DESIGN
With proven expertise in delivering best-in-class user experience, our expert UX designers offer comprehensive User Experience design services to create light user interface designs where elements such as color, texture, shape, images, and composition seamlessly support the underlying user experience.
- USER
USER EXPERIENCE STRATEGY
We create a mind-blowing strategy for your digital product aligned with your business capabilities and customer’s point of view on the user experience. We use many creative methods and strategies to understand the customers’ habits, needs, and challenges for crafting a seamless digital experience.
- WIREFRAME
WIREFRAME & PROTOTYPING
Our UX designers help you create product wireframes, mockups, and prototypes according to user preferences by getting early feedback. It allows them to take development decision quickly in making one-of-a-kind design that remains futuristic.
- DESIGN
DESIGN SPRINTS
We use the latest tools and technologies to build and test a prototype that satisfies users’ needs and helps organisations achieve objectives. Our user experience team understands how your product users see the product and have expertise to deliver all possible solutions to user problems.
Our User Experience Design Services Process
Research
We develop a strategy that supports the needs of your business users. Once we learn who your target audience is, we try to understand users’ thought processes to identify their mental models. And, accordingly, we pass on the information to our designing team to start working on it.
Wireframe
Our expert UI/UX designers provide a visual presentation of your product features and flow by creating wireframes. Doing so can help us discover the opportunities for making the app faster and efficient for users so that they can navigate hassle-free and focus on the task while using your product.
User interface
In this phase, we design your product visually appealing and user-friendly to represent your brand as the best amongst your competitors. Our experts employ user-centric design to make your product look with a focus on ease of use.
Asked on real calls.
We are usually looking at a different question. An in-house designer owns the whole surface; we come in on one flow that is losing money and leave when it is not. If your designer has the time and the analytics access to do that, they should.
You see the reasoning at wireframe stage, before anything is designed. That is the cheapest point to disagree, and it is the point where disagreeing is most useful.
Yes, and it is the common case. Handoff includes states, edge cases and the empty and error screens, which is usually where a handoff falls apart.
Almost never. Most of the loss is concentrated in one or two places. Finding those is most of the value of the first two weeks.
Because we agree the number before we start and wire the tracking to measure it. If it did not move, that is a finding too, and we would rather you heard it from us.