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    10 Simple Steps to eCommerce Website Development Process

    BusinessProduct Development

    10 Simple Steps to eCommerce Website Development Process

    Introduction

    E-commerce is one of the domains that has continued growing over the years and only seeing an upwards trajectory. The number of digital buyers is quite surprising – 2.14 billion global online buyers. Amazing, right? According to some eCommerce industry experts, the industry will grow from around 14.1% to 22% by 2023. If we consider it from the IT perspective, the eCommerce industry will be one of the lucrative and promising industries for developers. But, yeah, eCommerce website development will definitely be challenging. Why? Because you need to understand the strategies and business viewpoints. Moreover, the development of an eCommerce website includes extensive planning, fundraising, and supply chain management.

     

    Here, in this piece of content, we will focus on the foundation of eCommerce website development-related aspects. We will discuss some of the simple and basic steps to developing an E-commerce website. The article will help you lay a solid and good foundation for any complex development tasks.

     

    10 Simple Steps to eCommerce Website Development

     

    • Ask questions

    The first thing you need to do is, get clear answers to questions like – are you offering products or services? What are you about to sell? What will be your distribution methods, and what are the supply chain components?

    You need to figure out whether your business model will be B2C or B2B. If you sell your product to the users in the marketplace – it will be a B2C business model. Amazon, MakeMyTrip, and Alibaba are big examples of such B2C E-commerce platforms. While in B2B, businesses offer their services to other similar companies. So First, you need to figure out your target users based on these decisions.

     

    • Choose a name and register a domain

    Website names are the first identity and impression of any business. So your E-commerce website’s name should be recognizable, unique, catchy, and memorable. But, make sure that the name should always be short and simple, not too long. Next, you need to buy a custom domain name to start your custom eCommerce website development services.

     

    • Choose the right website builder

    After finalizing the name and purchasing the domain for a website, now it is time to select the right website builder for development. It is one of the crucial decisions in eCommerce website development.

     

    • Following are the top E-commerce websites builder.

    Shopify – If you are a beginner in E-commerce, it will be the best for you.

    Wix – Mostly, it is suitable to develop all kinds of online stores.

    Weebly – If you are a start-up and want to develop a small online store, you can use it.

    Bigcommerce – If you want to scale your business quickly at affordable costs

    Squarespace – If you have a store of photography and want to develop creative and artistic stores.

    Hire eCommerce Development Company

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    • Get the right tools for advanced analytics.

     E-commerce business is all about analysis. Few tools come in-built for analysis. It helps you understand the site visits, traffic trends, revenue analysis, etc. For further analysis, you should explore some advanced tools for analysis, such as Google Analytics, Piwik, HotJar, etc. The real-time data and insights from the tool will help you develop and improve the algorithms.

    With the help of an analytics tool, you can measure the impact of live chat support, email marketing campaigns, the performance of social media campaigns, marketing campaigns, and other different sources. It helps you improve the sales and gives you an idea about the underlying and non-performing areas.

    • Include responsive design & other UI trends for more traction

    When building eCommerce websites, you need to make sure that your website is resized according to the different screen sizes. You must use the latest responsive design, making the website more attractive. Also, you can use 3D modeling, Animations, and AR/VR displays, which make the website’s appearance positive among shoppers.

    • Payment integration with security measures

    For E-commerce websites, the Integration of payment gateways is very important, and it must be secure. You should give features like Paypal, Google Pay, Apple, Cash on delivery, NetBanking, digital wallets, and credit/debit cards. So, you need to add such features to your E-commerce website with all the security measures.

    • Have a content/marketing strategy

    The success of any business depends on how you represent your business among the people. First of all, you need to identify your target market and use the features and marketing plans based on the website. You can use marketing like Social media, email marketing, integrated marketing, etc.

    Also, you can do the Blog post and listicles, Run the Google AdWords, digital ads, and SEO Optimization to get traffic and recognition.

    • Focus on product description and pictures

    For any E-commerce website, how they represent its product is very important. You must use high-resolution images and 360 product views with precise and clear descriptions of the product. If required, use AR/VR integration. The graphical design also plays an important role in giving a better experience to the users without any distractions on the website.

    Your website must have some easy check-in-check-out features, easy couple redemption, quick loading, and open review, which help build the users’ trust.

    • Invest in search engine optimization

    SEO – Search engine optimization is part of every online business now. It will help businesses get a higher rank in the search engine, improving your discoverability. Some of the best SEO practices are doing keyword research, optimizing meta tags and descriptions, technical SEO for better crawlers, link building to get traffic, and mobile optimization. Ask your webmaster to implement the structure data to be ahead in the ranking.

     

    Conclusion

    The E-commerce industry opens new opportunities for those willing business owners who want to claim their stake in the digital world.

    Being one of the reputed software development companies, we are happy to offer you an E-commerce solution with powerful functionalities. We can help you to develop an E-commerce website from scratch. Get in touch with us if you are looking for someone to help you out with eCommerce website development and empower you to build an online business.

    About Author

    Avinash Singh

    Avinash is working with Roars since 6 Years and total experience is about 12+ Years in Project Management. His endless desire to learn new things developed his interest in product development. He likes to unwind by watching online series or reading when he is not working.