FlowRow
People signed up in good numbers and stopped opening the app somewhere in the first fortnight.
Rebuilt the opening around one session worth doing rather than around a profile, a plan and a goal.
Read the case studyINDUSTRIES / 02 OF 09
Signups are not the problem. Week three is.
We build fitness products designed around the session somebody actually does, not the plan they meant to follow.
Shall we chat?roarshealth &fitness
Fitness app development company
WHAT IS DIFFERENT HERE
What makes fitness products different
- 01
Motivation decays on a schedule
Almost every fitness app loses its cohort in the same window. Design that ignores week three is designing for the download, not for the member.
- 02
The first session decides the rest
People who complete one worthwhile session stay. People who complete a profile, a goal and a plan usually do not. The opening flow is the retention feature.
- 03
Wearables are a data source, not a feature
Rings, watches and machines all report differently and none of them report reliably. Anything built on that has to be right when the data is wrong.
- 04
Coaching does not scale by copying it
A message that helps one member at the right moment is noise sent to everyone. The moment matters more than the message.
WHERE THIS GOES WRONG
Where fitness builds usually come apart
Onboarding that asks before it gives
Five screens of goals and measurements before anybody has done anything. Every question is a chance to leave, and they are all asked before there is a reason to stay.
Streaks that punish a missed day
A mechanic that resets to zero teaches people to stop rather than to return. The interesting design problem is the day after the one they missed.
Content libraries with no path through them
Four hundred videos and no answer to what to do today. Volume reads as value on a feature list and as paralysis in the app.
WHAT WE HAVE BUILT HERE
WHAT WE DO IN THIS SECTOR
What we do for fitness clients
- UX designThe opening flow, which is where fitness apps win or lose the member, and the day after a missed session.
- Mobile app developmentNative where the wearable integration needs it, built to be right when the sensor data is not.
- AI automationCoaching that arrives at the moment it helps, with a human reviewing what goes out.
- MVP developmentTesting a coaching model on one cohort before building the product around it.
WHAT WE BUILD
Fitness app development, end to end
Four audiences in one product: the member, the trainer, the dietitian and the admin.
- 01
Fitness
We provide the best possible fitness app development solutions that allow fitness enthusiasts to get every fitness-related queries and doubts resolved in no time through a wide range of fitness applications.
- 02
AI-powered fitness
We leverage artificial intelligence and help you develop robust and cost-effective fitness applications that provide workout programs and diet plans.
- 03
Social integration
Increase user engagement and popularity by integrating social media elements into your fitness application to stand out in the competitive market.
- 04
Wearable
Real-time fitness tracking through smartwatches, as the user trains.
With our proven expertise in wearable integration, we provide personalized information to end-users in real-time.
- 05
Expertise
Exploit the fitness market through our fitness app development services.
We focus on creating the ultimate fitness applications that concentrate on every kind of a user.
- 06
Fitness tracker
Custom fitness trackers that let users count what they eat and what they burn.
With in-built features, users can calculate the calories intake & burnt, count steps walked, and do other fitness activities through a robust, feature-rich, and high-performing application.
CAPABILITIES
Fitness app features
Five kinds of fitness app, and what each is really for
Healthy recipe finder
- Suggests the best meals for each user
- Names the vitamins and supplements each one provides
Home workout app
- Pre-stored workout videos, ready when they are
- Reminders to train, and personalised plans
Yoga and meditation app
- Built for looking after mental health, not just muscle
- The features that beat what is already in the stores
Diet planner app
- Diet charts that meet each user's nutritional needs
- Check food values and count calories
Personal trainer app
- Audio and video tutorials, using AI and machine learning
- Goal setting and progress tracking
PROOF
Practised since 2005
- 20+YEARS OF EXCELLENCE
- 1,500+PROJECTS DELIVERED
- 63%AI-DRIVEN SOLUTIONS
WHERE ELSE WE WORK
Other industries we build for
Same process, different floor. Hover a sector to see what we go after first.
- 01RestaurantOne order, six moments, four surfaces that have to agree.
- 02FitnessBooking, streaks and coaching that survives week three.
- 03eCommerceCatalogue, checkout and the drop-off between them.
- 04ConciergeRequests, members and loyalty that feels personal.
- 05TravelSearch, itinerary and the day the plan changes.
- 06LogisticsCompliance on the warehouse floor, not in a binder.
- 07SaasOnboarding, activation and the metric behind both.
- 08HealthcareRecords, appointments and rules that cannot bend.
- 09EducationCourses, cohorts and the week attention drops off.