What Exactly is an Experience Map?
If you want a successful business, customer satisfaction to the extent of delight is a must. So, when you are building a product experience for your customer you need to be as customer focused as possible. An experience map lets you do just that. It helps you pin-point minute areas which must be taken care […]
The Role Personas Play in Creating Great UX/UI
As an entrepreneur, you might have a design idea for your product which according to you is the best. But, we often forget that the product we have created is aimed at catering to our customers, or personas. Hence, we must design the product tailored to their likes and dislikes. You would want to design […]
How UX ensures customer loyalty?
UX Although, customer loyalty and satisfaction seem like jargons for the marketing department, it is more closely connected to the technical aspect of your product. If your customers are not being able to understand your product well, or are unable to make the best use of it, then it will be rendered useless in the […]