Understanding Blockchain The Easy Way
There is a lot of talk about blockchain, these days. This makes us wonder what is this disruptive technology all about? No matter how much you read up on it, it still seems rather complex to some of us. This post looks at understanding blockchain the easy way. Analogies help manifold. So, that is what […]
Why Typography Matters In UX?
Typography might not be the first thing that comes to your mind when designing your web and mobile interface. The content you present to your audience forms the crux, indeed. Users should be able to follow the flow of text and layout and take specific actions. However, first impression matters a lot. And this is […]
Data Analytics – Precursor to Delightful CX
Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience. Earlier, customer experience was limited to the customer’s interaction with the vendor/consultant. This was […]
IoT and its Effects on Mobile App Development
Ever since the arrival of the term IoT (internet of things) in 1999, it has shown exponential growth. It has taken each and every industry into its loop. In today’s date, wearable devices and even household appliances have started using this disruptive technology. With it, businesses can provide rather personalized services to their customers. Needless […]
Designing a Loyalty Reward Program App
Recently we published a case study on a loyalty reward program app designed for our client, Samsung. The app was aimed at Samsung’s loyal partner base. In an effort to thank them, Samsung introduced the President’s Club. Here are some takeaways from our designing session while we worked on creating this loyalty reward program app. One of […]
Minimum Viable Product (MVP) – Brilliant Success Stories
Despite the kind of boost an MVP can give to any startup, it is yet to gain enough traction in the product development industry. The model upon which an MVP is built serves mostly as functional and viable tool for the entrepreneur. A model or rather prototype that they can use to conduct his initial […]
What is the Difference between User Experience and Customer Experience?
User experience and customer experience, often these two terms are used interchangeably. However, there is a big difference between the two. It can also be said that user experience is actually a subset of customer experience. Let’s take a look at each one, separately: User experience User experience, a common term when it comes to […]
If You Are a Startup Looking for Funding, You Need to Know This
Startup founders generally start their venture thinking of a way in which they can make a difference in the world. Something that will add value to the existing conditions or improve them. It could be a product or a service, but it is definitely something which is very close to the founder’s heart. So, when […]
What Exactly is an Experience Map?
If you want a successful business, customer satisfaction to the extent of delight is a must. So, when you are building a product experience for your customer you need to be as customer focused as possible. An experience map lets you do just that. It helps you pin-point minute areas which must be taken care […]
The Role Personas Play in Creating Great UX/UI
As an entrepreneur, you might have a design idea for your product which according to you is the best. But, we often forget that the product we have created is aimed at catering to our customers, or personas. Hence, we must design the product tailored to their likes and dislikes. You would want to design […]