We have created this tool to calculate ROI on web design cost. Most businesses don’t track their web metrics so they don’t really know if they really need a redesign of website.
There is no need to invest money into any marketing activities if it doesn’t generate more sales in the long-term.
We will send you Google Sheet link. Just make a copy and you can add your real website metrics to calculate how much a website with 1% higher conversions or/and 30% more traffic can bring you in revenue.
Add your sales metrics into the orange fields and see what a website redesign can do for you. If you don’t know the metrics from the top of your head, have a look into your Google Analytics and CRM or just start with your best guess.