How UX Can Help Improve Your Branding Efforts
Branding is the first step to introduce your company to the world. The logo is the first glimpse of your company. The website is the ice-breaker and the message you send through your brand marketing efforts is your way to shape how people perceive your company. There are many ways in which you can brand right and ways in which you can go wrong (and make it right again). However, fortunately, branding is pretty fluid. Of course, there is always a matter of the first impression being the last one, but over the years we have seen major corporates take on revamping and rebranding to give their company a fresh start. Branding: Right from the choice of logo, its color, what it symbolizes, and how it blends with your website; how easy is the UI and how pleasant is the UX; to how your customers interact with your company by way of chats, IVR, so on and so forth. So, like Julie Andrews rightly said (rather sang), “Let’s start at the very beginning, a very good place to start.” Focusing on branding right from designing the logo to the website is imperative in creating a stellar first impression on your customers and vendors, alike.
How can UX improve branding?
The logoYour logo is not just there to help people identify your company on the internet or their phone app list. Your logo can be also a highly-functional anchor on your website. Whenever visitors land on a page on your website, from where they would like to go back to the homepage, they instinctively hit the Logo to return to your homepage. This small bit of detail can help create a seamless navigation UX for users.
The Navigation BarWhen we talk about anchoring, here is another feature that websites with great UX and UI should have in place to ensure comfortable navigation. The navigation bar or the menu bar, as it is popularly called, should be anchored to all the pages of your website. It should be populated with only a few pages that customers usually focus on. For example:
- About Us/Your Account
- Contact Us/Cart