INDUSTRIES
Sector knowledge is mostly a list of mistakes you no longer have to make.
A design partner who has never worked in your sector will learn its constraints on your budget. The value of having been there is not vocabulary, it is that the expensive assumptions get caught in week one rather than at launch.
Ordered by the work we can show in each, strongest first. The last two are sectors we build in without a case study to point at yet, and they are at the bottom for that reason rather than for alphabetical ones.
- 01LogisticsCold chain apps fail on connectivity, not on UI. Every flow has to survive a driver in a basement.Snowman Logistics
- 02HealthcareThe people using it are stressed, rushed or unwell, and the rules do not bend.GISAID, Friendo
- 03FitnessSignups are not the problem. Week three is.GymBait.AI, FlowRow
- 04ConciergeThe service is the product, and software usually gets in its way.Concierge Loyalty, Les Concierges
- 05RestaurantSix moments, four screens, and a kitchen that cannot wait for a sync.The Club Social
- 06SaaSYou do not have an acquisition problem. You have a first-week problem.The Club Social
- 07TravelThe plan is fine until the day it changes, and then the product is the whole service.ONUS
- 08eCommerceEvery visit is paid for twice before it reaches the basket.no case study here yet
- 09EducationAttention is the scarce resource, and the buyer is never the learner.no case study here yet