Say Hello to Chatbots
Have you said hello to chatbots, yet? They are the new age bots powered by machine learning and AI. Designed to mimic actual human conversations with customers, these bots have become a success when it comes to consumer engagement. With more options in both products and services industry, businesses are finding it difficult to capture […]
Understanding Blockchain The Easy Way
There is a lot of talk about blockchain, these days. This makes us wonder what is this disruptive technology all about? No matter how much you read up on it, it still seems rather complex to some of us. This post looks at understanding blockchain the easy way. Analogies help manifold. So, that is what […]
Why Typography Matters In UX?
Typography might not be the first thing that comes to your mind when designing your web and mobile interface. The content you present to your audience forms the crux, indeed. Users should be able to follow the flow of text and layout and take specific actions. However, first impression matters a lot. And this is […]
5 Reasons Why You Should Power “App” Your Business
More than 36 percent of world’s population will be using smartphones by 2018. This statement itself gives you a reason as to why you should give your business the App Power. You have a stellar product or a service, you need to ensure your customer gets hooked to it. You manage to get a potential […]
Is your UI Color Theme Resonating With Your Client?
The topic of choosing the right color for your app’s UI is not a black & white one. We could only wish that there was chart for color conduct to ensure maximum interaction and conversion. Alas! That’s not the case. So how to find out if your UI color theme is resonating with your client. […]
Data Analytics – Precursor to Delightful CX
Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience. Earlier, customer experience was limited to the customer’s interaction with the vendor/consultant. This was […]
IoT and its Effects on Mobile App Development
Ever since the arrival of the term IoT (internet of things) in 1999, it has shown exponential growth. It has taken each and every industry into its loop. In today’s date, wearable devices and even household appliances have started using this disruptive technology. With it, businesses can provide rather personalized services to their customers. Needless […]
Designing a Loyalty Reward Program App
Recently we published a case study on a loyalty reward program app designed for our client, Samsung. The app was aimed at Samsung’s loyal partner base. In an effort to thank them, Samsung introduced the President’s Club. Here are some takeaways from our designing session while we worked on creating this loyalty reward program app. One of […]
3 Design Mistakes UX Designers Should Always Avoid (Our Team’s Take on the Matter)
Designing requires a great deal of attention and focus. To design a masterpiece, it is a must to have an eye of a hawk.But there are mistakes that happen. It could be a mistake at the designing level, at the execution level, or even at the thinking level. Errors increase cost of product. The lesser […]
Minimum Viable Product (MVP) – Brilliant Success Stories
Despite the kind of boost an MVP can give to any startup, it is yet to gain enough traction in the product development industry. The model upon which an MVP is built serves mostly as functional and viable tool for the entrepreneur. A model or rather prototype that they can use to conduct his initial […]