5 Reasons Why You Should Power “App” Your Business
More than 36 percent of world’s population will be using smartphones by 2018. This statement itself gives you a reason as to why you should give your business the App Power. You have a stellar product or a service, you need to ensure your customer gets hooked to it. You manage to get a potential […]
Is your UI Color Theme Resonating With Your Client?
The topic of choosing the right color for your app’s UI is not a black & white one. We could only wish that there was chart for color conduct to ensure maximum interaction and conversion. Alas! That’s not the case. So how to find out if your UI color theme is resonating with your client. […]
Data Analytics – Precursor to Delightful CX
Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience. Earlier, customer experience was limited to the customer’s interaction with the vendor/consultant. This was […]
IoT and its Effects on Mobile App Development
Ever since the arrival of the term IoT (internet of things) in 1999, it has shown exponential growth. It has taken each and every industry into its loop. In today’s date, wearable devices and even household appliances have started using this disruptive technology. With it, businesses can provide rather personalized services to their customers. Needless […]
Designing a Loyalty Reward Program App
Recently we published a case study on a loyalty reward program app designed for our client, Samsung. The app was aimed at Samsung’s loyal partner base. In an effort to thank them, Samsung introduced the President’s Club. Here are some takeaways from our designing session while we worked on creating this loyalty reward program app. One of […]
3 Design Mistakes UX Designers Should Always Avoid (Our Team’s Take on the Matter)
Designing requires a great deal of attention and focus. To design a masterpiece, it is a must to have an eye of a hawk.But there are mistakes that happen. It could be a mistake at the designing level, at the execution level, or even at the thinking level. Errors increase cost of product. The lesser […]
Minimum Viable Product (MVP) – Brilliant Success Stories
Despite the kind of boost an MVP can give to any startup, it is yet to gain enough traction in the product development industry. The model upon which an MVP is built serves mostly as functional and viable tool for the entrepreneur. A model or rather prototype that they can use to conduct his initial […]
The One Thing About MVP That No One Is Talking About
You know about the concept of Minimum viable product and that it is a part of lean methodology. It is supposed to create that base framework for your product offering that can get you funded and give a great kickstart to your startup. But the one thing that many seem to miss is the part about […]
What is the Difference between User Experience and Customer Experience?
User experience and customer experience, often these two terms are used interchangeably. However, there is a big difference between the two. It can also be said that user experience is actually a subset of customer experience. Let’s take a look at each one, separately: User experience User experience, a common term when it comes to […]
If You Are a Startup Looking for Funding, You Need to Know This
Startup founders generally start their venture thinking of a way in which they can make a difference in the world. Something that will add value to the existing conditions or improve them. It could be a product or a service, but it is definitely something which is very close to the founder’s heart. So, when […]