- Data Analytics
Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience.
The client, an established retail company, wanted a data analytics dashboard. The idea was to feed the software with client information to help segregate the data further as per demographics, profession, preferences, and purchase.
With this data analytics dashboard, the client is looking to create reports with which they can send targeted messages to their customers. This will increase the chances of sale and lead conversions as customers will see exactly what they like and want to buy.
Further, keeping in mind the importance of dates such as birthdays and anniversaries and festivals, the client can send targeted ads at the right time to the right customer.
The same advertising and marketing technique cannot yield the desired results for the entire set of target customers. Even among the universal set of target audience lies subsets of the audience who prefer messages at certain times of the day, through certain social media channels. A data analytics dashboard helps to identify just that.
The client requested their patrons to fill out a questionnaire with questions about:
- Demographics – name, age, gender, marital status, contact details, and address
- Personal background – hobbies and interests, favorite social media channels
- Product preferences – kind of product they prefer from the client’s extensive catalog
- Lifestyle – situations or needs that impact purchases, how they make the purchases, etc.
As you can see, each set of question delves into deeper details.
All this data is well-encrypted and protected for privacy and security purposes.
Roars created the data analytics dashboard in a way that is easy to adopt and adapt to. The dashboard is handled by the client’s agents who are tasked with collecting information from the customers and filling up the online questionnaire. This ensures higher number of completed profiles and better targeting & segmentation.
For the benefit of the agents and for the concerned authorities who work with the dashboard, Roars maintained a clean UI and easy UX.
Data analytics can help answer these questions. With the right analytics dashboard, you can make the most of the information that you collect from customers. With a simple questionnaire, you can have all that you need to know about your current and potential customers.
- DATA ANALYTICS