Data analytics is not limited to big corporations and data warehousing, anymore. Business success factors such as customer experience and customer retention, drove corporations and SMEs alike, to use data analytics as a precursor to providing apt and delightful customer experience.
Earlier, customer experience was limited to the customer’s interaction with the vendor/consultant. This was followed by their experience of the product or service. Today, techniques like inbound marketing are firing up the lead generation and conversion processes. To make the most of these techniques, you can ask yourself (or your marketing team) the following questions:
- Who are the people who are looking for our business offering?
- What are the exact services they are looking for?
- What are the channels through which we can approach them?
- How likely are they to convert into customers?
Data analytics can help answer these questions. With the right analytics dashboard, you can make the most of the information that you collect from customers. With a simple questionnaire, you can have all that you need to know about your current and potential customers.
Recent Roars Project was about creating a Data Analytics Dashboard.